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Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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marketing

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  • Current: marketing

Pop-Up Videos – Not a ’90s Thing

Tags: AdNetwork, advertising, business, marketing, media, online, online advertising, online video

For-Profit Brands and Cause-Related Marketing: It’s Working

Tags: ads, advertising, Always, branding, cause, content, Dove, marketing, Microsoft, spots, Super Bowl, television, tv, youtube

PR May Be Your Most Valuable Marketing Tool

Tags: branding, Buzzfeed, communication, communications, content, content marketing, copy generation, copywriting, marketing, marketing strategy, Mashable, online video, pr, public relations, ROI, social media, social sharing, strategy, trends, video

Consider the Company Goals, Culture and Message before Rebranding

Tags: brand ambassadors, business, Business Journal News Network, buy-in, Central New York, Central New York Business Journal, communication, company, corporate identity, culture, internal marketing, logo, marketing, messaging, rebranding

Facebook or YouTube? Use Two!

Tags: content marketing, Facebook, marketing, search engine optimization, seo, social media, video, youtube

Your 2015 Marketing Strategy: So, What’s the Plan?

Tags: analytics, analyze, business, goals, marketing, marketing plan, marketing strategy, planning, small business, strategic marketing, strategic planning, tips

Listen Up: Podcasts Are Back

Tags: audio, blog, blogging, communications, content marketing, internet, internet of things, marketing, mobile, mobile marketing, niche marketing, online, podcast, social media, Sticher, video, web, world wide web, www

Using Music to Make ‘Hits’

Tags: advertising, freemium, marketing, marketing strategy, media, media buying, media placement, music, online, Pandora, social media, Spotify, streaming music, web, world wide web, www

Refreshing Content Marketing with Webinars

Tags: business, content, content marketing, internet, marketing, web, webinars, world wide web, www

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